"A Romantic Journey Through Time: A Deep and Rainy Night (A Chronicle of Time Travel)" - Chapter 146: Stockings, Bra, Panties

Erjie held Xiaohong's hand, and the workers coming and going in the factory couldn't help but turn their heads. The young man was dressed like a rich man's son, and the girl was dressed like a little girl. But they were both beautiful, like a golden couple. Everyone sighed in admiration. No one knew whose son and daughter they were. Their eyebrows seemed to resemble the big boss of the factory. Could they be the big boss's son, someone from the Lu family? The women who saw them whispered among themselves.
Erjie and Xiaohong held hands tightly. Xiaohong was timid, and the little girl blushed with embarrassment when the female workers in the factory stared at her. She walked with her head down like a wronged little wife.
Erjiequli turned the corner and arrived at the factory office building. He entered the gate and went up the steep wooden stairs to the second floor, where Lu Zhenhua and his three partners were sitting in a circle, discussing something.
“Dad,” Lu Erjie called out.
The three men looked up at the same time, and Lu Zhenhua saw his son and his daughter Xiaohong. Lu Zhenhua's tightly furrowed brows relaxed. He hadn't seen his son for many days. The other two middle-aged men smiled and said, "Old Lu, your son has brought his young wife to see you."
"Haha." Lu Zhenhua was very pleased and didn't care about their teasing. He waved to Erjie and said, "Come here, let me introduce you. This is Uncle Zheng, and this is Uncle Liu."
"Hello, Uncle Zheng and Uncle Liu," Lu Erjie greeted politely.
"Old Lu, like father, like son. Your son is no ordinary man," the two said with admiration.
"Just kids being naughty," Lu Zhenhua said modestly, unable to hide his pride. He then asked, "Erjie, why aren't you at home with your mother? What are you doing here?"
"I'll solve Dad's problem!" Lu Erjie replied in a soft, sweet voice, which immediately made everyone burst into laughter.
"Old Lu, I told you! See, you're still being modest? Your son is here to help you." Mr. Zheng said with a smile.
"Nonsense, what do you know as a child? What problems can you solve?" Lu Zhenhua was both amused and exasperated. His son was capable, but he wasn't a genius.
"Xiao Hong, sit over there." Erjie gestured for Xiao Hong to sit on the stool next to him, then walked over to his father. Looking at Lu Zhenhua's graying temples, he sighed, "He's become an old leopard. He's still family, so let's help him out. He'll be mine sooner or later."
"Dad, Uncle, don't you believe me? Let me explain, and you'll see if it makes sense." Lu Erjie spoke in an adult's tone, trying to say something shocking.
"Oh? Then nephew, tell us. We're all ears." The two adults, surnamed Zheng and Liu, were immediately intrigued. They both said that the young master of the Lu family was amazing, and they wanted to see just how capable he was.
Lu Zhenhua also wanted to hear his son's opinion; if his son was capable, it would make his father proud.
Erjie said unhurriedly, "I guess the yarn factory encountered sales problems during this period, right?"
"Yes, yes, yes! Continue!" The three adults were very surprised and urged Erjie to continue.
"In that case, let me analyze the reasons. First, the factory's products lack competitiveness and their prices are not competitive. Second, it is due to the dumping of Japanese goods in Shanghai, which has led to the sluggish sales of yarn and fabric in the yarn factory. The situation will become even more severe now. I predict that the dumping of Japanese goods will reach its peak in a few months. At that time, the factory will not be able to sell at a loss. It is not just our factory. The situation of factories across the country is not good. It is only a matter of time before they go bankrupt."
The three adults were stunned. The child was absolutely right. How did he know that? It shouldn't be possible. How could a kid like him understand the market? Amazing! Lu Zhenhua was thrilled. His son was brilliant! He had hit the nail on the head in just two sentences.
As Erjie stated, the deteriorating macroeconomic environment and rural economic collapse in the 1930s led to a decline in farmers' purchasing power, making them unable to consume factory-made yarn. This severely impacted Chinese-owned cotton mills in their most crucial rural market. During the 1930s, Japanese yarn was heavily dumped in China, with the largest quantities arriving at the lowest prices, capturing a significant share of the Shanghai cotton textile market and directly eroding the local market share of cotton textile enterprises. Around 1926-1935, Japanese businesses took advantage of the political turmoil of the time to engage in large-scale dumping in the Chinese market. The influx of Japanese goods negatively impacted domestic yarn and fabric production. In the latter half of the year, the dumping of Japanese goods led to extreme oversupply of yarn and fabric, making it impossible to sell even at a loss.
"Then tell me how to avoid it?" Lu Zhenhua took a breath and actually asked his son. It was comical for the three adults to listen to a child bragging.
"We must seek change; we cannot sit idly by and wait for death!"
"How can we change?" the three asked at the same time, their eyes shining with excitement, as if they had found an oasis in the desert. The factory had not been open for long, and the good days had not lasted long either. They encountered a major problem: they had enough funds, but they lacked a market. Goods were piling up, and it wouldn't be long before they really faced bankruptcy. Without orders, even the best products were just waste.
"Let me ask what the factory's products look like first?" Lu Erjie asked.
Lu Zhenhua got up and took out two samples from a corner of the office. One was white coarse cotton cloth. This process is simple. Generally, cotton is twisted into a spun yarn and then spun into coarse yarn to make cotton cloth. The other was made of fine yarn and called poplin. It was as thin as a cicada's wing and was mostly loved by women. They would cut it into skirts, undershirts and underwear to wear in the hot summer.
Erjie touched the silk fabric and made up his mind. Very good!
“Dad, Uncle, look, this fabric feels great. Compared to Japanese goods, ours is just as good. But we mainly sell fabrics, which is only the initial processing. To revitalize the market, we must do deep processing, which means turning them into finished products for sale.”
"The finished product—whether it's a skirt or underwear—you've wasted your breath." The three adults looked at each other in disappointment, sighing and shaking their heads. They were clearly very disappointed with the answer. They thought it was some brilliant idea, but it turned out to be just this simple trick.
“You’re right, we’re going to make underwear, and not just any underwear.”
"What's so different about underwear? What are you thinking, kid?" Lu Zhenhua had hoped his son would come up with a good idea, but he was greatly disappointed. He was really grasping at straws; his son was so young, expecting him to give advice was like playing the fool.
"Our ordinary underwear is monotonous and conservative in shape, and there are even those rural-style shorts that are incredibly ugly. For women who love beauty, they simply cannot satisfy their pursuit of aesthetics. Shanghai is an international metropolis, aspiring to trends and fashion. The underwear women wear, and the stockings and prosthetic breasts worn by movie stars, perfectly illustrate this point. So why don't we keep up with the times and design a series of intimate apparel for women who love beauty? We don't lack materials, and the market in China is huge. We can create a brand, just like Lux soap in the US. Once your product becomes a brand, and you gradually instill this concept into people's consumption habits, we can break free from the single production model, further process the goods, and push them to the market. Then, we can find some entertainment venues..." "Just like movie stars trying on clothes to showcase their beautiful figures, it's like our qipao reform. Factories also need to constantly adapt to market changes. Without a market, there is no factory development. We guide the consumer group in the market. So, what I mean is that our factory should immediately stop producing gauze and start developing products that meet market needs. What can save our factory is women's underwear. And we need to make it into a series of products and launch it on the market." Lu Erjie's eloquent explanation of modern business and sales concepts was beyond the comprehension of people of that era. What market, what consumer group—it all left the three adults dumbfounded. However, they could still understand the general idea. It sounded easy, but it was difficult to do, let alone stop production and accept new ideas.
“What you said makes some sense, but I still don’t understand what you’re trying to say or how to do it,” the boss, surnamed Liu, asked.
"Here's what we'll do. I'll draw a few sketches for you, and then you can make samples based on those sketches. After the samples are done, we can discuss the next steps. What I'm saying is just empty theory; without a real sample, you'll never understand. So remember, don't get excited after you make them. Hehe," Lu Erjie joked, trying to sound mature.
What's going on in this kid's head? Oh well, I'll play along this time. It's just making a few pairs of underwear, a quick and easy task. If it actually works, all the better. If not, I'll just consider it childish nonsense. I don't know where he picked up that theory earlier. This kid!

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"A Romantic Journey Through Time: A Deep and Rainy Night (A Chronicle of Time Travel)" - Chapter 146: Stockings, Bra, Panties

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