College students are asking for lower and lower prices.

In 2004, the total number of college graduates nationwide reached 2.8 million, with an average employment rate of 73% in early September. Next year, the number of college graduates nationwide is expected to reach 3.38 million, making the employment situation even more severe. While the number of college graduates increases year by year, starting salaries for university graduates are showing a downward trend.

A 2004 salary report from Zhaopin.com stated that starting salaries for new graduates with less than one year of work experience have further shrunk, from an average monthly salary of 1,645 yuan in 2003 to 1,591 yuan in 2004. Meanwhile, a research group at Peking University on "Higher Education Scale and Graduate Employment" conducted a large-scale survey in early June this year on the employment situation of graduates from 45 universities in seven provinces and municipalities. The survey showed that the average starting salary for college graduates was around 1,500 yuan. In fact, these figures are merely averages; the author has seen some college graduates even asking for as low as 800 yuan per month at job markets. So, how much is a college graduate really "worth" after four years of university?

How much salary companies can offer to recent college graduates is itself a trade secret. A company executive revealed to the author that currently, the base salary for newly recruited employees, whether recent graduates with bachelor's or master's degrees or those with work experience, is 1,500 yuan per month. How much they can earn in the future depends on the suitable position and their performance. Education is just a threshold; ability is what truly determines income. It is understood that this salary structure has become the norm for private enterprises, foreign-invested enterprises, and even most state-owned enterprises.

Wu Jingguo, Senior Human Resources Manager of Oracle Software Research and Development Center (Beijing) Co., Ltd., told the author that the starting salary standard for university graduates recruited by foreign companies is determined by comprehensively considering market conditions, economic development indicators, and horizontal comparison with the salary situation of similar companies in the same industry, combined with Oracle's talent management strategy and direction. This year, the starting salary standard for newly recruited university graduates has not changed significantly compared to last year. Hu Hailin, Executive General Manager of Beijing Parker International Engineering Consulting Co., Ltd., also stated that the salary level for recent university graduates is determined based on the salary level of their industry in the market and their company's brand and positioning within the industry. As for the issue of lower starting salaries for university graduates themselves, this is not a concern. Because market-recognized value is the actual value, a reduction from 1600 yuan to 1200 yuan might be reasonable.

However, even among recent college graduates, individual salaries can vary. Su Yingqi, Human Resources and Administration Director of Tom Online Co., Ltd., told the author that the salary of recent graduates is primarily determined by the specific job position, their own qualifications and abilities, and market pricing mechanisms. For example, some students already possess rich practical experience and strong technical backgrounds while in school; such individuals will certainly command higher salaries than average recent graduates. Tu Wenkai, Human Resources Manager of Kingsoft Beijing, also stated that college graduates undergo a three-month probationary period upon joining the company, during which their salary is the same. After becoming permanent employees, different positions offer different salary levels. Future salaries will vary depending on individual abilities and contributions. In fact, during the job search process, exceptionally capable students will certainly not lower their salary expectations; only students with average abilities will lower their salary demands.

Regarding the current trend of college graduates offering increasingly lower salaries, Wu Jingguo, Senior Human Resources Manager at Oracle Software Research and Development Center (Beijing) Co., Ltd., believes that intensifying job competition has led many college graduates to aspire to work for their ideal foreign companies, but such opportunities are still scarce in the current environment. Lowering salaries may be a way to "promote" themselves. Wang Dazheng, a renowned expert in youth career guidance, analyzes that although the concept of a "talent market" has long existed in the domestic job market, the actual situation often overlooks the "market-oriented" characteristics of this market, namely, the "invisible hand" of supply and demand constantly influencing the price of "commodities." The inverse relationship between the supply and demand in the talent market and salary levels is also independent of human will; this is the effect of natural laws. Qian Wei, head of the employment office at Capital Normal University, told the author that the university cannot determine the market's pricing system.

The decline in starting salaries for college graduates illustrates at least two points. First, due to continuous expansion of university enrollment, the number of graduates has increased faster than the number of employers, creating a buyer's market for job seekers. Second, after reaching a relatively high income level in 2001-2002, salaries have begun to decline annually, leading to a more rational and objective adjustment in students' expectations. Overall, the current decline in starting salaries for college graduates is not significant and is easily manageable for students. With further economic development, college graduate salaries are entirely likely to improve.

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College students are asking for lower and lower prices.

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